Brand Elements
Process
The Logo
Our logo is more than just a symbol or a mark. It’s the visual representation of our mission, our brand and our desired impact in the world.
Designed to display our worldwide presence and leadership role, the icon includes the building blocks of who we are: an abstract globe that emphasizes global reach; six circles representing our disciplines; and five lines for our five continents. These multiple pieces come together, just as we unite large and small countries and teams, to make a unified whole.
At the same time, our brand colours symbolize our aquatic nature with striking panache. Maintaining the integrity of our logo is key to introducing our new brand around the world and building interest and affinity for World Aquatics in our diverse audiences.
All visual communication material should be clearly identified as originating from World Aquatics through the use of the logo and accompanying brand elements. This horizontal logo is the primary version for the brand. The full colour gradient version should be used whenever possible.